Iñaki Alonso y Laurent Ogel hablan sobre el triple balance en las empresas

SANNAS es una asociación de empesarios que tiene como objetivo extender una nueva forma de entender la actividad económica: aquella que considera que un balance económico, otro ecológico y otro social.

“En SANNAS pensamos que solo las organizaciones empresariales diseñadas y gestionadas desde los principios básicos de una moral universalmente aceptada sobrevivirán a largo plazo en el mercado, ese lugar que necesariamente volverá a ser de concurrencia antes que de competencia y donde los negocios serán validados –o juzgados- por un cliente cada vez más consciente de los retos planteados por una visión holística.

Nuestra era, la del conocimiento compartido y de una sociedad colaborativa, se prefigura como el tiempo de una empresa cuyo capital no es solo financiero, sino además humano, natural, tecnológico, cultural, relacional, simbólico, etc. Y esta es su fuerza como factor productivo pero también como ente eminentemente social.”

La tertulia es con Iñaki Alonso y Laurent Ogel, promotores de esa asociación.

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